Search Engine Marketing & SEO Maintenance

Imaginet has been providing Search Engine Marketing (SEM) services for its Client’s web sites 1998. Over this time we have monitored and kept pace with the ever changing use patterns of the Internet, the ongoing development of the Search Engine’s (SE) results algorithms, the technology behind maintaining Company’s Search Engine Ranking Position (SERP) and the technology behind Search Engine Optimization (SEO). We understand how much of an essential tool the Internet is for any business today, being used from email to websites that advertise and sell products & services.

Visibility - The objective of any web site to have the Company’s goods and services placed in front of as many purchasing customers as possible. By using a wide variety of online marketing techniques, on-page and off-page programming and web-based promotional campaigns Imaginet can identify and locate a Company’s key customers and place the website within their reach.

Content Organization - looks at both intra-site and on-page factors. We ensure that when the a customer is brought to the site they find the information they need quickly and efficiently. Intra-site organization aids visitors to specific “goal pages” such as information requests or order pages. On-page optimization reduces visible “clutter” and invisible, but harmful, programming errors.

Key Words - unlike other Search Engine Optimization suppliers, Imaginet’s Search Engine Marketing methods addresses the Key Word optimization as part of the whole SEO process and opposed to the process itself. Through discussions with the Client, examination of traffic data and analysis of target markets, key words and phrases can be built in to the site as a whole.

Links - The World Wide Web only exists due to the need for sites to link together. Links provide opportunities for customers to find your site without being influenced by search companies. They help search engines index sites correctly and importantly helps validate a site amongst its peers.

SEM Programs - Imaginet have developed a series of flexible SEM programs that match companies’ needs in terms of budget, marketing campaigns and duration. All the SEM programs include extensive consultation before implementation and include detailed, auditable reports and advisories.

Imaginet offers a total solution for SEM, online visibility and web site usability.