Search Engine Optimization

Connect International LLC is an Indiana based manufacturing company . For over 15 years Connect has been supplying the US government and armed forces with hand made wooden plaques, desk nameplates and shadow boxes. A large proportion of their business is direct sales to the customers themselves.

Imaginet had produced the original site ~ www.militaryplaques.com ~ for Connect International in the early 1990’s. However, whilst the site was still productive Connect International wished to re-launch the site with special emphasis on having the site perform well within key Search Engine Results Pages (SERPS).

To enable Imaginet to both re-design and re-position the site an in depth study of Connect’s current and proposed marketing strategies and positioning was carried out. Using this as a base Imaginet completed a comprehensive competition and web positioning analysis that formed the foundation for the Search Engine Marketing (SEM) process.

To ensure that the site’s pages featured prominently in the SERPS on page optimization of text concentrated on strongly themed and original content. Site navigation was eased by the use of image and context text based menu bars. The use of Flash animation and JavaScript was also optimized to allow indexation.

In tandem with the sites visible redesign the site’s file directory structure was updated to allow more information to made available to search engines. Other “off page” SEM processes included the authoring and validation of web site “maps” that conform to particular search engine specifications, optimization of images in terms of size and file names, active link building campaigns to associate/peer websites and a MilitaryPlaques Weblog that tracks and promotes the sites ongoing marketing and promotion efforts.

Imaginet also developed and designed a “shopping cart” web site that gives customers the secure, online payment and ordering. By integrating web design, Search Engine Optimization and innovative proactive marketing techniques Imaginet was able to place Connect International’s site within the top 5 SERPS for company’s defined key marketing areas.

As a direct result of Imaginet’s SEO services visitor traffic has increased from around 40 unique visitors per day in early 2005 to around 500 visitors per day in 2006. Revenues from the site have increased 700%.

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